Our Story, Our Team
ASPIRE. ACT. PROGRESS.
Although officially started in 2020, ASPIRE by Bayer Crew was born of years of passion and perseverance. Built on the philosophy of Be YOUR BEST Self, Bayer Crew has developed programs that are customizable to meet your needs. Through education and over 50 plus years of professional experience fueled with the zeal and passion of two Generation Z colleagues, Curt-Randall, Craig-Steven, Avery, and Braylyn Bayer, have created our ASPIRE. program. We believe in the concept of bright-line thinking. We all have the ability to seek and achieve progress in our lives. Improvement is not an option- it is an expectation for each of us to achieve. We believe that all individuals and teams can control their own trajectory and define their own successes. We believe (and live) above the bright line-progress. In 2023 we added our I AM program designed to cultivate/develop leaders at all levels. We provide: Inspirational, Aspirational, and Motivational sessions to students and staff alike. In small or large groups, we support students and staff by educating them on developing Aspiration, Inspiration, and Motivation; Bayer Crew can provide our clients with various experiences and points of view to support their leadership journeys. What makes us different, is our model is predicated on thriving between two lines- applicable for students and staff alike. Knowing that progress is not based on extremes it is based on incremental growth over time.

Curt-Randall Bayer
Co-Founder | Leadership Strategist | Educator
Curt has devoted his career to developing people, strengthening school cultures, and helping leaders reach their full potential. With extensive experience as an educator, coach, and administrator, he equips organizations with practical strategies that inspire growth, build trust, and create lasting impact through the ASPIRE Framework.
"Helping people become their best selves is both my passion and my purpose."
Specialties
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Educational Leadership
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School Culture & Climate
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Leadership Development
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Staff Growth & Well-Being
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Professional Learning Communities
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Keynotes & Workshops

ARMY, LTC, (Retired)
Craig-Steven Bayer
Co-Founder | Leadership Strategist
Craig brings a collaborative, people-centered approach to Project 41, helping leaders and teams strengthen communication, build trust, and create healthier organizational cultures.
His leadership perspective has been shaped by both his military service and post-military career, experiences that reinforced the importance of teamwork, accountability, adaptability, and clear communication. He brings those lessons into his work with individuals and organizations, helping people navigate challenges, strengthen relationships, and move forward together.
With a practical mindset and a passion for coaching, Craig helps turn vision into action. His approach emphasizes relationships, teamwork, and the everyday behaviors that help people and organizations perform at their best.
Craig’s work reflects a core Project 41 belief: stronger relationships create stronger teams, and stronger teams create stronger cultures.
Specialties
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Leadership Development
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Team Communication
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Relationship Building
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Organizational Culture
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Coaching & Collaboration
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Turning Vision into Action

Braylyn Violet Bayer
Project 41 Presenter | Collegiate Student-Athlete
Braylyn brings creativity, enthusiasm, and a next-generation perspective to Project 41, with a passion for collaboration, personal growth, and helping individuals recognize and develop their strengths.
As a Division I collegiate golfer, Braylyn has experienced the discipline, resilience, teamwork, and consistency required to perform at a high level. Her collegiate successes have provided firsthand lessons in managing expectations, responding to challenges, competing with confidence, and continuing to make progress over time.
Braylyn brings those experiences into Project 41, offering an authentic perspective on leadership, teamwork, strengths, and personal development while helping young people connect the principles of ASPIRE. ACT. PROGRESS. to their own goals and experiences.
Specialties
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Student Leadership
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Strengths & Personal Growth
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Teamwork & Collaboration
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Student-Athlete Perspective
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Project 41 Presentations

Avery Marie Bayer
Project 41 Presenter | Collegiate Student-Athlete
Avery brings a next-generation perspective to Project 41, combining her interests in education, leadership, and personal growth with the experience of competing as a Division I student-athlete.
As an elementary education student and collegiate golfer, Avery understands the discipline, balance, and perseverance required to pursue meaningful goals. She has also presented Project 41 leadership programs to high school students and leadership groups, giving her firsthand experience connecting with young people and helping them explore leadership, strengths, and personal growth.
Avery brings an authentic student and future-educator voice to Project 41, helping translate ASPIRE. ACT. PROGRESS. into practical ideas young people can apply in school, athletics, relationships, and life.
Specialties
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Student Leadership
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Personal Growth
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Education & Youth Development
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Student-Athlete Perspective
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Project 41 Presentations